Establishing yourself as an influencer is one thing, and it is entirely another to build an audience that engages and supports your personal brand. Influencer marketing is a booming business, projected to be worth 15 billion by 2022. The market is constantly evolving, flushed with opportunities across all verticals and through different niches. It is a great idea to get involved but you need an engaged audience behind you to help your growth. Keep reading for 6 tips on how to increase your audience engagement.
- Keep up on social trends
The market is constantly changing and brands are evolving their strategies accordingly. New brands are engaging, and the delivery of campaigns is different too. Learn to have a keen eye on these changes so you can make sure you are on top of it and what brands are looking for.
- Include pleasing high-quality visuals
Make sure you are posting brand-consistent, high-quality images to your feed. Try to avoid heavy filters and white borders. And keep your photos relevant to the content in your niche. Your audience will appreciate the consistency and it helps them have a better idea of who you are.
- Go live!
The best way to show your audience your true self is to go live on Instagram. With no filters, no poses, they will get to know the real you and continue to improve your relationship with them. Here is a great place to share your story/vision and ask for what your followers want from you. They will appreciate the authenticity and the opportunity to hear from you directly.
- Interactive stories
Stories are great, but even better when you utilize the interactive components they offer. Create polls, ask questions, and get ratings on products. It will give you an idea of what your follower’s opinions are now, and what they’re looking for.
- Giveaway/raffles for your followers
When you have established partnerships, it is a great idea to run giveaways or raffles on your page. Not only will this engage your current audience, but it will bring in new traffic to your page if there are incentives to “tag a friend” to enter. You get growth and one of your followers will be walking away with something new. It’s a win-win!
As you are finding your niche, it is important to connect with other influencers in your niche and surrounding communities. Engaging with others’ content is a great way to support, uplift, and create relationships with other influencers. There might even be conversion opportunities to bring some audience over to your personal brand if you are interacting with influencers who have followers with similar interests.
Joining an influencer network can also be beneficial to make it easier for brands to find you and have you join their campaigns. Startell’s influencer platform helps get your name out there to brands to help you grow!